PORTFOLIO

Omnichannel Growth Engine: Helped Scale to $3.3M+ in Annual Revenue

ACTIVITIES: Analytics & Strategy, CRO, SEO, AEO, Google Ads, Meta Ads, & Lifecycle Marketing.

I engineered a high-velocity growth strategy for Muscletech, balancing organic authority with surgical paid execution to drive 2.06M sessions and $3.32M in total revenue within a single year. By optimizing the entire funnel—from first-click search to lifecycle retention—I achieved a dominant market position across five core pillars:

• Organic Search Authority: Captured $1.13M+ in revenue through 944k+ high-intent sessions, making SEO the brand's primary compounding asset.

• Paid Media Precision: Managed a multi-channel paid strategy across Search and Social, contributing over $385k in direct revenue with a focus on high-engagement acquisition.

• Direct & Brand Equity: Leveraged market positioning to drive $794k in Direct revenue, proving the strength of the brand moat and customer recall.

• Lifecycle & Retention: Deployed Email and SMS automation to secure $176k in high-margin revenue, maximizing LTV through behavioral segmentation.

• Conversion Excellence: Maintained a 59.45% key event rate across all channels, ensuring traffic was efficiently converted into measurable bottom-line growth.

TEAM INVOLVED: Strategist, Project Manager (SEO), Web Developer, Performance Marketer, SEO Content Writer, and Lifecycle Manager

201% Paid Search Growth & $1.2M+ Annual Revenue Scaling

ACTIVITIES: Analytics & Strategy, CRO, SEO, AEO, Google Ads, Meta Ads, & Lifecycle Marketing.

I engineered a high-velocity acquisition strategy for Hydroxycut.com, driving a 55.26% YoY increase in total revenue and scaling the platform to $1,204,904.36 in annual sales. By re-architecting the paid-to-organic ecosystem, I achieved explosive growth across every critical performance vertical:

• Paid Search Dominance: Spearheaded a 201.82% revenue surge in Paid Search, transforming it into a primary growth engine through high-intent keyword acquisition. The combined ROAS Paid Search & Social was 3.1x.

• Direct-to-Consumer Velocity: Scaled "Direct" channel revenue by 65.35%, driven by a massive 150.81% increase in session volume and improved brand recall.

• Organic Search Stability: Maintained a dominant organic moat, generating over 280,000 sessions and contributing $185,577.46 in high-margin revenue with 26% growth rate. And Organic Shopping grew by 2000%.

• Operational Conversion Lift: Optimized the bottom-of-funnel mechanics to drive a 290.17% increase in Checkouts and a 116.7% boost in Add-to-Carts YoY.

• New Channel Incubation: Successfully launched and scaled Paid Shopping from zero to a significant revenue contributor with a 100% engagement rate.

TEAM INVOLVED: Strategist, Project Manager (SEO), Web Developer, Performance Marketer, SEO Content Writer, and Lifecycle Manager

Orchestrating a $900k High-Velocity Revenue Engine

ACTIVITIES: Analytics & Strategy, CRO, SEO, Google Ads, Meta Ads, & Lifecycle Marketing.

I engineered a balanced multi-channel ecosystem for SixStarPro.com, driving $899,736.47 in total annual revenue and 476,852 sessions. By optimizing for high-intent user journeys and maximizing organic-to-paid synergy, I built a sustainable acquisition model with a focus on deep-funnel conversion:

• Dominant Brand Equity: Leveraged market positioning to drive $263,812.86 in Direct revenue, fueled by 177,670 high-intent sessions and a 44.8% checkout share.

• Organic Growth Engine: Scaled Organic Search to contribute $180,225.23 in revenue with an elite 64.08% engagement rate, proving the efficacy of a content-led authority strategy.

• Paid Search Efficiency: Deployed surgical Paid Search campaigns generating $129,555.67 in revenue, maintaining a strong 66.47% engagement rate to ensure efficient capital allocation.

• Social & Community Integration: Captured $69,466.15 in revenue through Organic Social, maintaining high brand resonance with nearly 55,000 sessions.

• Conversion Optimization: Managed a high-performance funnel that resulted in over 164,000 "Add to Carts" and 40,304 completed checkouts across all channels.

TEAM INVOLVED: Strategist, Project Manager (SEO), Web Developer, Performance Marketer, SEO Content Writer, and Lifecycle Manager

Strategic Launch & Multi-Channel Scaling for Purely Inspired

ACTIVITIES: Launch Strategy, CRO, SEO, Google Ads, Meta Ads, & Lifecycle Marketing.

I orchestrated the market entry and first-year scaling for Purely Inspired, engineering a balanced acquisition engine that generated $189,587.36 in total revenue and over 204,000 sessions from a standing start. By prioritizing high-intent organic and direct discovery, I established a sustainable growth foundation with clear conversion proof-points:

• Brand Authority Launch: Established immediate market resonance, driving $34,055.76 in Direct revenue through 42,605 targeted sessions.

• Organic Search Foundation: Built a high-quality SEO moat from day one, contributing $41,101.76 in revenue with an elite 71.05% engagement rate—the highest across all primary channels.

• Social & Paid Integration: Successfully incubated Paid Social and Cross-network channels to contribute a combined $49,772 in revenue, maintaining consistent engagement throughout the launch phase.

• High-Intent Conversion: Managed a funnel that secured 27,298 "Add to Carts" and 7,350 checkouts, demonstrating a highly efficient path-to-purchase for a new brand.

• Paid Search Incubation: Launched surgical Paid Search campaigns that achieved a 49.44% engagement rate and contributed $20,650.73 to the first-year revenue total

TEAM INVOLVED: Strategist, Project Manager (SEO), Web Developer, Performance Marketer, SEO Content Writer, and Lifecycle Manager

Founder & Growth Lead: Kashmirica (The COVID-19 Success Story)

Bootstrapped to $100k Revenue with a 30% Profit Margin

ACTIVITIES: Branding, Web Design, SEO, Performance Marketing, & eCommerce Operations

In the midst of the 2020 global shift, I founded and scaled Kashmirica by focusing on aggressive market capture and operational leanest. I didn't just build a brand; I engineered a high-margin, zero-inventory engine that outpaced established competitors through technical marketing and elite team leadership.

• Zero-Inventory Scaling: Engineered a risk-free business model by securing $900k in vendor alliances, eliminating overhead and inventory liability from day one.

• Search Engine Dominance: Captured first-page Google rankings for all major commercial niche queries, driving 20k organic hits within just 8 months of launch.

• Rapid Profitability: Bootstrapped the brand to break-even within 2 months, achieving $100k in revenue while maintaining a healthy 30% profit margin.

• Team Leadership & Mentorship: Scaled operations to 300+ monthly orders by building and mentoring a specialized team of three domain managers, transforming them into high-performance operators to sustain growth.

TEAM INVOLVED: Strategist,  Web Developer, SEO, Content Writer & Supply Chain Manager

10,000+ Rank Leap & Amazon Ecosystem Dominance

ACTIVITIES: Amazon SEO, Amazon PPC, Amazon Listing Optimization, Brand Store Design & Promotional Marketing

For Woken Coffee, I engineered a total Amazon turnaround, shifting the brand from a passive presence to a high-velocity category contender. By deploying an aggressive "Account Health First" strategy followed by a surgical SEO and PPC overhaul, I stabilized the foundation and triggered a massive visibility surge within just 60 days.

• 10,000+ Average Rank Increase: Drove a massive climb in organic keyword rankings across the entire catalog by executing a deep-dive listing optimization and high-intent keyword strategy.

• 300% Surge in Page Views: Scaled visibility radically within one month by synchronizing technical SEO with a high-performance PPC engine.

• 117% Session Growth: Captured a massive influx of new-to-brand traffic by re-architecting product listings for maximum search relevance and click-through appeal.

• 98% Buy Box Stability: Optimized account health and customer feedback loops, elevating the Buy Box percentage from 80% to a rock-solid 98%, ensuring zero wasted ad spend.

• Omnichannel Expansion: Directly led the marketplace expansion by architecting the Walmart Marketplace profile, diversifying revenue streams beyond Amazon.

TEAM INVOLVED: Brand Strategist, Graphic Designer, Copywriter & PPC Specialist

Digital Transformation, Rebranding & Growth Leadership

ACTIVITIES: Rebranding, Website Development, SEO, Performance Marketing & CRO.

I served as the strategic architect for this brand’s modernization, directly leading a complete rebrand and website overhaul to transform a stagnant presence into a high-velocity acquisition engine. By bridging the gap between creative vision and hands-on team mentorship, I empowered a 2-member execution team to deliver compounding results across SEO, UX, and Paid Media.

• Rebrand & Infrastructure Lead: Directly spearheaded the full brand identity refresh and website reconstruction, aligning the digital storefront with modern enterprise standards.

• Conversion Rate Optimization (CRO): Engineered a 21% increase in lead generation by re-architecting the web UX based on deep-dive heatmapping and visitor behavior analysis.

• Rapid SEO Acceleration: Accelerated organic visibility by 200% within 60 days through a technical SEO overhaul and the implementation of a standardized internal content engine.

• Paid Media & Efficiency: Optimized paid media efficiency, achieving a 3x increase in organic followership and a 25% reduction in Meta Ads CPL (Cost Per Lead).

• Strategic Roadmap & Mentorship: Architected a comprehensive digital roadmap and mentored a 2-member team to maintain and scale the new acquisition strategy post-launch.

TEAM INVOLVED: Strategist, Graphic Designer, Web Developer, Copywriter & Performance Marketer

SaaS Growth Engine & Lead Gen Transformation

ACTIVITIES: Branding, Web Design & Development, Technical & Content SEO, Performance Marketing & CRO

I led the full-scale evolution of this SaaS platform, moving from fragmented marketing efforts to a high-volume inbound machine. By directly managing the rebrand and website relaunch, I transformed the digital presence into a conversion powerhouse, scaling monthly lead volume by 1,000% through aggressive technical leadership and agency orchestration.

• Massive Lead Scaling: Executed a 10x increase in monthly lead generation (from 240 to 2,400) by implementing aggressive CRO frameworks and deep-funnel optimizations.

• SaaS Rebrand & Inbound Strategy: Orchestrated a full brand overhaul and inbound roadmap that built a database of 14,000+ qualified leads within the first 6 months.

• Organic Traffic Dominance: Scaled organic traffic to 50,000+ monthly visitors by leading a team of 4 through a technical SEO overhaul and high-velocity content production.

• Efficiency & Automation: Reduced Meta Ads CPL by 50% by implementing end-to-end marketing automation and streamlining the management of PR agencies and creative partners.

TEAM INVOLVED: Strategist (Performance Marketer & SEO), Graphic Designer, Web Developer, and Content Writers.

250k+ Monthly Visitors & 300k + Subscriber Lifecycle Management

ACTIVITIES: CRO, Technical & Content SEO, Performance Marketing, Video Marketing & Social Media Marketing

At Digital Vidya, I engineered a high-performance marketing ecosystem designed for scale and capital efficiency. By optimizing a massive 300,000+ subscriber database and dominating highly competitive technical keywords, I transformed their digital presence into a sustainable, data-driven lead generation machine.

• 150% Organic Traffic Surge: Scaled organic blog traffic to 250k monthly visits within 6 months by executing an aggressive technical SEO and link-building strategy for high-competition Data Science and Marketing keywords.

• 300k+ Subscriber Orchestration: Managed lifecycle marketing for a 300,000+ member database, implementing sophisticated automation workflows to drive consistent engagement and course enrollment.

• 12% YoY Lead Growth on $0 Budget Increase: Engineered a multi-channel engine (Meta, Google, Cold Email) that delivered a 12% YoY increase in lead volume through precise attribution and CRO.

• 23% Reduction in Google CAC: Lowered Google CAC by 23% and Meta CAC by 11% by leveraging targeted data analysis and funnel optimization to radically improve media efficiency.

TEAM INVOLVED: Strategist & Data Analyst (Performance Marketer & SEO), Graphic Designer, Video Producer, Web Developer, and Content Writers